Adrienne Walker always had a love for entertaining her girlfriends and making great cocktails. But when she started to get serious about turning her passion into a business, Blue Henry Spirits, she was forced to make a hard decision. “I quit my full-time job at the Food and Drug Administration (FDA) in August of 2017 because ethically I could not work simultaneously for the FDA, an organization responsible for regulating food production facilities, and at the same time own and operate such a facility,” said Walker.
Now, Walker juggles the full time demands of being a wife and mom, while running her beverage brand from her very own manufacturing facility in Maryland. While producing all-natural, handcrafted candied fruit and syrups, Blue Henry Spirits takes the guesswork out of how to craft the perfect drink while making cocktails a fun social experience. Read more...

Being in the industry for over six years and publishing my first book has taught me a lot about digital marketing. As an influencer, I’ve worked with hundreds of brands, a great number of fellow influencers and scores of digital marketers. One thing my career hasn’t afforded me yet is the ability to foresee what will happen in the industry tomorrow (I’ve asked around, no one knows).
By looking at trends, however, you can predict what will happen in the coming months, if not years, to a certain degree. Below are three things you can do to help your brand thrive in the constantly changing digital marketing environment.
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Recognize The Changing Environment
Complacency is your enemy when it comes to digital marketing. It’s never been more appropriate to say that what worked yesterday might not work tomorrow. Due to a range of factors, the biggest of which is changing consumer perspectives, smart marketers know how to identify obsolete strategies and adjust accordingly.  Read more...

Is your small, private college suffering from low enrollment? If you are the President or VP of Enrollment at a small college, non-profit or traditional university, now may be the right time to make some entrepreneurial changes to your offerings. Looking at your university outside of your college walls, with an entrepreneurial mindset can help boost enrollment while setting up a place for the next generation to not only succeed, but to thrive as well.
According to NPR, undergraduate college enrollment in the United States is down for the sixth straight year. This decline is happening across the board in higher education. Also, enrollment of adult learners in higher education institutions has decreased by more than 1.5 million since 2011. Read more...

A strategic plan is a road-map to grow your business. To help you succeed, use this proven strategic plan template, and the information below details the 13 key sections you must include in your strategic plan.
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Section 1: Executive Summary
The Executive Summary of your strategic plan should be completed last, and this section merely summarizes each of the other sections of your plan. Read more....