Being in the industry for over six years and publishing my first book has taught me a lot about digital marketing. As an influencer, I’ve worked with hundreds of brands, a great number of fellow influencers and scores of digital marketers. One thing my career hasn’t afforded me yet is the ability to foresee what will happen in the industry tomorrow (I’ve asked around, no one knows).
By looking at trends, however, you can predict what will happen in the coming months, if not years, to a certain degree. Below are three things you can do to help your brand thrive in the constantly changing digital marketing environment.
Recognize The Changing Environment
Complacency is your enemy when it comes to digital marketing. It’s never been more appropriate to say that what worked yesterday might not work tomorrow. Due to a range of factors, the biggest of which is changing consumer perspectives, smart marketers know how to identify obsolete strategies and adjust accordingly. Read more...
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