Ever heard the saying "Failing to plan is planning to fail?" That old but wise adage often rings true when it comes to social media marketing. Creating a detailed, goal-oriented social-media strategy is just as important as having a rock solid business plan.
"If your social-media plan is to just wing it, your fans and potential customers are going to know," says Amy Porterfield, social media strategist and co-author of Facebook Marketing All-In-One for Dummies (Wiley, 2013). Worse, it could turn them off of your brand and on to your competitors. Read more..
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