I am sharing an exhibit booth at a major conference with a friend who is in the same line of business. While this is a tricky situation, we are both working to grow our business and thought this would be the best approach. Any advice?
Finding new ways to generate leads is essential to business growth. Working with someone not affiliated with your company at a major event is another story. Ensuring you and your friend are on the same page will produce a successful event. Trust will either expose or promote your friendship and business relationship. To help you plan out a successful event, consider this list:
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