Is it the Brand or the Logo that keeps your company thriving?

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​"It’s important to realize that brand is much more than a logo and slogan. A brand is who your company is: how you function and make decisions." -Joanna McFarland, Co-founder of HopSkipDrive

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When you’re diving into the complex task of trying to build a sustainable business, branding may sound like something that should be one of the least of your concerns. Not many people realize how much a strong brand identity helps build trust, and ultimately, your business in the long run.
Below is a brief discussion of what a brand guideline is, what it does, why you should create one, and how to go about it. Read more...