"It’s important to realize that brand is much more than a logo and slogan. A brand is who your company is: how you function and make decisions." -Joanna McFarland, Co-founder of HopSkipDrive
When you’re diving into the complex task of trying to build a sustainable business, branding may sound like something that should be one of the least of your concerns. Not many people realize how much a strong brand identity helps build trust, and ultimately, your business in the long run.
Below is a brief discussion of what a brand guideline is, what it does, why you should create one, and how to go about it. Read more...
The mission of EDAC is to connect budding & existing entrepreneurs to resources for venture management & growth.