Let's face it, Millennials know their stuff when it comes to Social Media platforms.
With over 250 million social media followers and a $900 million dollar empire, there’s no denying that Kylie Jenner has mastered the art of social media storytelling to further her popularity and promote her makeup line. In doing so, she’s leveraged her personal brand with direct to consumer commerce to create engaging content and distribute it effectively across new media channels. Read more.
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