We had the good fortune of connecting with Murphy Paschall and we’ve shared our conversation below.
Hi Murphy, can you walk us through the thought-process of starting your business?
I wanted to get a message out to the African American community at large about the amount of money we spend in the United States economy annually. So, eventually I thought using fashion was the best way to get this message to the people.
What should our readers know about your business?
Black Paper StreetWear is a company I started 5 years ago in the dining room of my parents home. Strapped for cash but full of ideas, I always had a passion for helping people and a love for fashion. Just recognizing the unfair treatment of African Americans in this country, I felt a need to get involved to help in some kind of way. This line of thinking brought information across my path about the collective spending of Black people so, it was my thought that a race of people with this kind of spending power had the funding to change the conditions they live under. African Americans spend over 1.3 trillion dollars annually in the United States economy.
Being low on funds I did not have a way to buy t-shirts in bulk, have them screen printed with empowering messages and selling them to customers. Then in 2016, I discovered an article about building a clothing brand using the dropship method. Next, I created a website on Shopify.com and linked my website to my Printful.com account. Printful manufactures my designed t-shirts and ships them to my customers. Printful uses a process called ‘Print on Demand’ meaning they only print what my customers order … making my overhead minimum. Read more...
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