Wellness Startup Vital Proteins Sees Demand Surge Amid Coronavirus

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Upon hearing initial reports of novel coronavirus cases in the Wuhan province of China earlier this year, Kurt Seidensticker quickly got to work. The founder and CEO of collagen supplement maker Vital Proteins put an emergency response taskforce in place, and later, as state-wide shutdowns began to take place, shuttered corporate offices and shifted the Chicago-based company from a five-day production schedule to a four-day. 

At the same time, the company saw a more than 50% increase in demand for its suite of 250 products, including powders, shots, capsules and protein bars.
“If you think about everything that is going on right now [as a result of COVID-19], people are less distracted with in-person meetings and work. At the same time, they are also worried about their health,” Seidensticker says. “We’re estimating to ship 1.7 million products just this month and have also seen a 38% uptick in our subscription service.

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